Monday, 5 January 2015

Chapter 1: Type of Search Engine optimization

SEO stands for "Search Engine Optimization." It is a Process of getting traffic from the "free," "Organic," editorial" or "natural"Search result On Search Engine.

All Major Search engine Such as Google, Bing and Yahoo have primary search result, where web pages and other content such as Videos or local listing are Show and ranked based on what the search engine considers most relevant to users.

Type of Search Engine 

  • On The Page SEO
  • Of The Page SEO
  • Violation
On the page SEO

On -Page Optimization Which covers What can be done on the pages of the Website itself, On The Pages search ranking factors are those that are entirely within the publisher's own control.What type of content do you publish?Are you providing Important HTML Clues that help Search engines (and users) determine relevancy?


On Page Check List : 
  •  Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure 
  • Internal linking strategy
  • Content
  • Keyword Density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

Avoid common on-page SEO mistakes such as


  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

Avoid Spam SEO tactics such as:
  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking